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11:03 am
Mon November 26, 2012

Domestics just don't fit into L.A. lifestyle, LA Auto Show kicks off

The L.A. Auto Show begins this Wednesday. The big car show on the West Coast is increasingly important to carmakers based in Detroit.

GM, Ford and Chrysler have long struggled to sell their cars on the West Coast.   You'll find a lot of Toyotas, a lot of German luxury cars, and a lot of Lexuses; not so many Chevys, Fords and Jeeps.  

Analyst Jesse Toprak of TrueCar.com says domestic car companies are making progress.

At the very least, fewer people on the West Coast give "poor quality" as the reason they don't drive a domestic brand.   Instead, it's image.

"You know, if you live in a wealthy area in L.A., you just simply won't consider a domestic car because you won't fit in," said Toprak.

Toprak says the LA Auto Show is an important venue for Detroit car companies to reach a lot of people and try to change their minds about buying an American brand.

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