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Wed January 5, 2011
'Pure MI' campaign to be used to market state as business destination
The state’s new economic development chief says the “Pure Michigan” tourism campaign should also be used as a tool to grow and attract businesses. Rick Pluta, Michigan Public Radio Network's Lansing Bureau Chief sent us this report from the Capitol:
Finney says the “Pure Michigan” campaign is already a success story in selling the state as a tourist destination:
So we want to find ways to use that as a brand that will represent both tourism and business in our state. We think it’s a great brand and we intend on exploring that further as we go about our business of effectively marketing Michigan as a desired place to grow a business.
Finney says that can be done using free media and without increasing the Pure Michigan ad budget. He also says there will be a shift in the focus of the state’s economic development efforts toward helping entrepreneurs who are already in Michigan grow their businesses and hire more workers.
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