Pure Michigan campaign seeking public and private dollars

Feb 1, 2011

A measure to fully fund the Pure Michigan advertising campaign for the rest of the year appears poised for a vote next week in a state House committee.

Tourism officials and travel-related business owners showed up at the first hearing to support the legislation.

Dan Musser’s family owns the Grand Hotel on Mackinac Island. He says the national ad campaign has helped draw a growing number of out-of-state visitors to the island.

"Our potential is even greater than our success at this point, but if the campaign is not fully funded, we’ve wasted the opportunity for the Pure Michigan brand to reach its full potential. That potential brings tax revenues to the state, supports and creates jobs for Michigan residents."

Musser also says Mackinac Island is splitting the cost of a $1 million nationwide Pure Michigan ad purchase with the state’s tourism agency, Travel Michigan.

The ad will use the Pure Michigan brand to specifically promote Mackinac Island to travelers.

The Henry Ford in Dearborn will also share the costs of national campaign promoting the museum and the Pure Michigan brand.

Travel Michigan says about 30 other resorts and regional tourism offices  are also forming Pure Michigan ad partnerships with the state.