Ford

The North American International Auto Show will be starting at Detroit’s Cobo Center in a couple weeks, and anyone who cares about cars can go see virtually every new model in existence.

This has been an annual tradition for more than a century. But I’ve thought for a long time that we don’t do nearly enough to celebrate the amazing heritage of our signature industry.

Think about it. Motor vehicles, primarily cars, are what transformed Michigan from a farm state not all that different from Iowa into the industrial powerhouse that put the world on wheels.

That’s fascinating, and there are few of us whose lives are not connected to the auto industry in some way.  But where do you go to learn about and celebrate that heritage? Sadly, fewer and fewer places.

Ford is investing $10 million to boost community programs in southwest Detroit.

The centerpiece of what the company calls “Operation Brighter Future” is the planned Ford Resource and Engagement Center, at the Mexicantown Mercado.

Andrew Duthie / Wikimedia

The Ford Fusion has won the Green Car of the Year award.

The award is given by the magazine Green Car Journal.

Ford also had another vehicle up for the award, the C-Max, a hybrid vehicle. 

From the press release:

The groundbreaking 2013 Ford Fusion not only significantly reduces petroleum use, CO2 emissions and overall environmental impact, but is priced to encourage the kind of sales volume that can truly influence environmental improvement

The 2013 Fusion offers five engine choices, including two with "Ecoboost" technology, a 47 mpg hybrid, and a plug-in hybrid that's expected to top 100 mpg equivalent.

Other finalists included the Dodge Dart Aero, Mazda CX-5 SKYACTIV and the Toyota Prius c.

A jury comprised of the nation's top environmental leaders including Natural Resources Defense Council president Frances Beinecke, Sierra Club executive director Michael Brune, Ocean Futures Society president Jean-Michel Cousteau, and Global Green USA president Matt Petersen, plus Tonight Show host and auto enthusiast Jay Leno and Green Car Journal staff select the 2013 Green Car of the Year through a majority vote.

Ford Motor Company's third quarter profit in North America was its biggest since at least 2000.

But the company's financial performance was dragged down by Europe, where a protracted recession has cripped car sales.

Ford lost $468 million in that region.

The company has a turnaround plan for Europe, and it's very similar to what Ford did to recover in North America:  decisive downsizing, including closing plants, while at the same time investing heavily in future products.

Both Ford and General Motors announced steps this week to reduce their losses in Europe.

The region is experiencing a disabling recession that's expected to last at least through 2015.

Car sales are abysmal in Europe, down more than 30-percent from normal demand.

Ford says it may lose a total of one billion dollars in the region for the entire year.

General Motors' losses might be more than that.

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