John U. Bacon

Last spring the Big Ten Conference added Nebraska, giving the league 12 teams.

So, what do you do -- change the name to the Big 12?  No, because that name's already taken by another conference -- which, naturally, now has ten teams.  So the Big Ten decided to keep its name -- and change everything else.   

To create a new logo, they could ask some corn-fed rubes like you and your friends, but you would probably do something stupid like draw on the Big Ten's 115-year history and come up with something simple, honest, and authentic.  Or you might just pay some art student a hundred bucks to make a new logo, like Nike did, and end up with some swoosh-looking thing, which no one remembers.

"The Cold War" ice hockey game at Spartan Stadium
wikipedia user grosscha

Tomorrow, more than 100,000 frozen fans will watch Michigan play Michigan State at the Big House. Not in football, which happens every other year - but in hockey, thus setting the record for the biggest crowd ever to watch a hockey game - anywhere.