marketing

"You Will Do Better In Toledo"

Dec 14, 2014
Toledo, Ohio
OZinOH / Flickr

TOLEDO, Ohio (AP) - The city of Toledo is reaching back 100 years for its new slogan. New signs with the words "You Will Do Better In Toledo" will be going up all over town to welcome drivers into the city. 

The Detroit automakers are moving into their fifth year of recovery after the disastrous bottoming-out of 2009 when General Motors and Chrysler filed for bankruptcy. Half a decade later, however, sales are brisk and auto loans are available. But is the future that bright? On today's show: Are there warning signs of another auto downturn? And, if so, what needs to happen to stop it?

Then, what will our rivers and roads look like once spring hits and the snow melts? We spoke with meteorologist Jim Maczko to find out.

Lake Erie is full of blooms of cyanobacteria (sometimes referred to as blue-green algae) and dead zones, and a new report is asking us to take action. What can be done to improve the health of this lake?

Also, how about adding smell to food advertising? 

First on the show, are Michigan veterans getting what they deserve in terms of benefits and support?

The Veterans' Administration says when it comes to per-capita spending on veterans, Michigan checks in at an average of just over $3,400 per vet. The national average is over $4,800. That places Michigan last in the nation.

What is the state doing about this and to make sure that veterans get all the benefits to which they're entitled?

The director of Michigan's Veterans Affairs Agency, Jeff Barnes, joined us today.

Wikipedia

We know that scent unlocks a wide range of emotions and memories. A whiff of Chanel No. 5 can take you right back to when you were a little kid, watching your mom get dressed up to go out.

Or smelling Paco Rabanne might remind you of your first boyfriend.

Advertisers of perfume and other personal-care products have been tapping into this for a long time; think of the scratch-and-sniff-spots on perfume ads in magazines.

A University of Michigan marketing professor decided to see if the same holds true for food.

Aradhna Krishna is an expert in sensory marketing, and she joined us today.

Listen to the full interview above.

Courtesy: Michigan State University

Michigan State University researchers may have developed a model to help advertisers figure out where to put their dollars. They say that's critical in an environment where people now view TV while using smart phones, laptops or tablets.

Chen Lin is a marketing professor at MSU who helped develop the model. She says with a little information, it can predict consumer behavior with up to 97% accuracy.  “If you give me the demographics and the media consumption habits for your consumers, I can predict exactly where you should allocate your firm resources.”

Mercedes Mejia/Michigan Radio

According to U.S. Census data, there are 80 million American consumers approaching 30.

And it's no surprise car companies want their business.

“Today's younger generation will be a driving force in the automotive market in the years ahead,” said Mark Reuss, President of GM North America.

Chevrolet launched its new 2013 Sonic RS at the North American International Auto Show in Detroit. It comes with a 138-horsepower engine, and sportier look than the non-RS models.

Reuss said rather than advertising on television, the car company has chosen to go online to promote the new 2013 Sonic, which will be available at the end of this year.

Chevrolet also revealed two brand new concept cars with traits they say young buyers want - style and performance.

The Code 130-R is a four-seat coupe. The Tru 140s is based off the same platform as the Chevrolet Cruze and the Chevrolet Volt electric vehicle with extended mileage.

Check out the new cars in this video: