A new Michigan State University study suggests, if you spent time this past weekend with a beer in your hand, it may be because of something you saw on social media.
MSU researchers say when participants in a study of social media’s influence were exposed to ads touting beer, as opposed to those selling bottled water, they were more inclined to consider drinking alcohol.
They studied the behavior of 121 test subjects. They were divided into two groups. Group one was exposed to beer ads on Facebook. Group two saw ads for bottled water.