A 'seat license' is a fee fans pay just to reserve the right to buy the tickets.
They call it a donation, even though every single one of us apparently decided to donate the exact same amount, or lose our tickets. But that allows us to call it a tax deduction.
It's hard to call that honest, or cheap.
In fairness, Michigan was the last of the top 20 programs to adopt a seat license program, in 2005.
It started gradually, and left endzone fans alone.
But this week, Michigan pushed the seat license for the best tickets up to $600, and even people in the endzone will have to cough up $150 per ticket, just for the right to buy them.
In the past decade, the total cost of my two tickets on the ten-yard line has more than tripled, to over $1,700, which makes you wonder just how we got here.