michael finney http://michiganradio.org en Economic gardening? What's that? http://michiganradio.org/post/economic-gardening-whats <p>Economists and business interests say over and over again: many of Michigan’s problems will be solved if more people are working. That’s why during the State of the State address we heard Governor Snyder say, </p> <p>“Simply, put, job one is jobs!” </p> <p>And then in the speech, the governor outlined some of the tools he plans to use to create more jobs. Here's a look at one of those economic tools.</p> Fri, 11 Feb 2011 14:43:53 +0000 Lester Graham 1254 at http://michiganradio.org Economic gardening? What's that? 'Pure MI' campaign to be used to market state as business destination http://michiganradio.org/post/pure-mi-campaign-be-used-market-state-business-destination <p>The state’s new economic development chief says the “<a href="http://www.michigan.org/">Pure Michigan</a>” tourism campaign should also be used as a tool to grow and attract businesses. Rick Pluta, Michigan Public Radio Network's Lansing Bureau Chief sent us this report from the Capitol:</p><p>Michael Finney was confirmed as the new CEO of the <a href="http://www.michiganadvantage.org/">Michigan Economic Development Corporation</a> by its board of directors. Finney was <a href="http://www.governorelectricksnyder.com/">Governor Rick Snyder’s choice</a> to <a href="http://www.annarbor.com/business-review/ann-arbor-sparks-influence-expands-as-rick-snyder-michael-finney-plan-medc-changes/">lead the agency</a>.</p><p>Finney says the “Pure Michigan” campaign is already a success story in selling the state as a tourist destination:</p><blockquote><p>So we want to find ways to use that as a brand that will represent both tourism and business in our state. We think it’s a great brand and we intend on exploring that further as we go about our business of effectively marketing Michigan as a desired place to grow a business.</p></blockquote><p>Finney says that can be done using free media and without <a href="http://www.michiganradionews.org/post/granholm-wants-pure-michigan-funding">increasing the Pure Michigan ad budget</a>. He also says there will be a shift in the focus of the state’s economic development efforts toward helping entrepreneurs who are already in Michigan grow their businesses and hire more workers. Wed, 05 Jan 2011 11:49:46 +0000 Zoe Clark 747 at http://michiganradio.org