best car brand http://michiganradio.org en Ford Catching Up To Toyota In Quality - And Perception of Quality http://michiganradio.org/post/ford-catching-toyota-quality-and-perception-quality <p>Another survey, another big improvement for <a href="http://www.ford.com/">Ford Motor Company</a>.</p><p><a href="http://www.consumerreports.org/cro/index.htm">Consumer Reports</a> says its subscribers ranked Ford second only to <a href="http://www.toyota.com/?srchid=K610_p2604478">Toyota</a> as the best brand this year.&nbsp;&nbsp;It’s a&nbsp;notable reversal of fortunes for both companies.</p><p>According to Consumers Reports, subscribing car owners perceive the Ford brand as nearly equal to the Toyota brand, and on the key factors of safety, quality and value, they rank Ford better than Toyota. &nbsp;</p><p>Ford also was rated best non-luxury brand in a recent <a href="http://www.jdpower.com/autos">J.D. Power</a> survey on initial quality.&nbsp;</p><p>"This was long-term planning that is now paying off," says Jesse Toprak, an analyst with <a href="http://www.truecar.com/">TrueCar.com</a>. Thu, 06 Jan 2011 02:41:10 +0000 Tracy Samilton 766 at http://michiganradio.org