super bowl http://michiganradio.org en So is there 'anything more American than America'? A look at Chrysler's Super Bowl ad http://michiganradio.org/post/so-there-anything-more-american-america-look-chryslers-super-bowl-ad <p><em style="line-height: 1.5;">"Is there anything more American than America?"</em></p><p>That was the opening line of this year's <a href="http://www.youtube.com/watch?v=KlSn8Isv-3M">Chrysler ad featuring Bob Dylan</a> during last night's Super Bowl.</p><p>People reacted quickly to the head-scratching question on Twitter:</p><p></p><blockquote class="twitter-tweet" lang="en"><p>"Is there anything more American than America?" WAIT. THIS IS A TRICK QUESTION, RIGHT?</p> Mon, 03 Feb 2014 16:33:13 +0000 Mark Brush 16279 at http://michiganradio.org So is there 'anything more American than America'? A look at Chrysler's Super Bowl ad Winning Super Bowl TV commercial picked by Michigan State University professors http://michiganradio.org/post/winning-super-bowl-tv-commercial-picked-michigan-state-university-professors <p>The Seattle Seahawks trounced the Denver Broncos in Sunday’s Super Bowl.</p><p>But a group of Michigan State University advertising and public relations professors says the real winners were a dog and horse.&nbsp;</p><p>Companies paid about $4 million for each 30-second spot during the big game in hopes of reaching 100 million viewers.&nbsp;</p><p>For 17 years, MSU professors have been picking the big game’s best TV ads. Last night, their pick for the best commercial was a Budweiser ad featuring a puppy and Clydesdale horse that develop a special relationship.</p> Mon, 03 Feb 2014 11:17:00 +0000 Steve Carmody 16277 at http://michiganradio.org Winning Super Bowl TV commercial picked by Michigan State University professors Super Bowl XLVII: A 20-to-1 ratio of ads to action http://michiganradio.org/post/super-bowl-xlvii-20-1-ratio-ads-action <p></p><p>Super Bowl XLVII provided us with thrills, spills and record electric bills – plus a football game somewhere in there.&nbsp;</p><p>Congratulations!&nbsp;</p><p>You not only survived that annual orgy of conspicuous consumption called the Super Bowl, you also survived the two weeks of endless stories without news that lead up to the big day.&nbsp;</p><p>And when the big game arrives, what is our reward?&nbsp; On the <em>one</em> day we actually look forward to watching TV ads, they were so bland and boring and just plain bad, we had no choice but to turn our attention to the actual football game. Fri, 08 Feb 2013 06:00:00 +0000 John U. Bacon 11141 at http://michiganradio.org Super Bowl XLVII: A 20-to-1 ratio of ads to action 'Bo's sons' face off in Super Bowl next Sunday http://michiganradio.org/post/bos-sons-face-super-bowl-next-sunday <p>With Ann Arbor’s own Harbaugh brothers about to square off in the Super Bowl, you’ll probably start to hear lots of stories from the folks who met them along the way.&nbsp;</p><p>Well, count me in. Fri, 25 Jan 2013 06:00:00 +0000 John U. Bacon 10925 at http://michiganradio.org 'Bo's sons' face off in Super Bowl next Sunday Spoof of Clint Eastwood Chrysler ad takes swipe at Romney http://michiganradio.org/post/spoof-clint-eastwood-chrysler-ad-takes-swipe-romney <p>As Michigan Radio&#39;s Zoe Clark <a href="http://www.michiganradio.org/post/santorum%E2%80%99s-three-state-sweep-means-michigan%E2%80%99s-primary-relevant">pointed out this morning</a>, the stakes have been raised for Michigan&#39;s upcoming Republican presidential primary now that Rick Santorum pulled off a three state sweep last night.</p><p>The Republican candidates will be campaigning hard to win the state&#39;s 16 electoral votes.</p><p>For Mitt Romney, he might again face questions about his stance on GM and Chrysler&#39;s bailout.</p><p>In November of 2008, he wrote an Op-Ed piece in the New York Times with the headline &quot;<a href="http://www.washingtonpost.com/blogs/fact-checker/post/was-mitt-romney-consistent-on-the-question-of-an-auto-bailout/2011/11/10/gIQAXdh69M_blog.html">Let Detroit Go Bankrupt</a>&quot; in which he argues the automakers should go through a managed bankruptcy.</p><p>Now, comedians from Chicago&#39;s Second City club have created a spoof of the Clint Eastwood Chrysler ad taking a shot at Romney at the end. In it, their version of Eastwood says:</p><blockquote><p>&quot;I&#39;ve seen a lot of tough eras, a lot of downturns in my life. And sometimes it&#39;s best to lie down and watch from the couch. You can&#39;t win &#39;em all, right?&quot;</p></blockquote><p>Here&#39;s the Second City spoof:</p><p>http://www.youtube.com/watch?feature=player_embedded&amp;v=CBgYqCsd_uw</p><p>Romney has maintained that the Obama Administration eventually adopted his call for a managed bankruptcy. <a href="http://www.washingtonpost.com/blogs/fact-checker/post/was-mitt-romney-consistent-on-the-question-of-an-auto-bailout/2011/11/10/gIQAXdh69M_blog.html">The Washington Post</a> took closer look at Romney&#39;s stance on the auto bailouts. They concluded:</p><blockquote><p>Romney is correct when he says he has been consistent on the question of bailouts for the auto industry, but he pushes the envelope when he suggests the Obama administration, after wasting billions, ultimately reached the same conclusion. By most accounts, Romney&rsquo;s approach would not have been viable in the depths of the economic crisis.</p></blockquote><p>So what do you think. Will Romney&#39;s stance on the auto bailouts help him, or hurt him in Michigan&#39;s Republican primary? Wed, 08 Feb 2012 16:09:12 +0000 Mark Brush 6141 at http://michiganradio.org Spoof of Clint Eastwood Chrysler ad takes swipe at Romney What do we mean when we talk about Detroit? http://michiganradio.org/post/what-do-we-mean-when-we-talk-about-detroit <p>Last night during the Super Bowl, Chrysler ran a follow-up to its <a href="http://www.youtube.com/watch?v=SKL254Y_jtc">much buzzed-about commercial from last year&rsquo;s big game</a>.</p><p>The new commercial, dubbed &ldquo;It&rsquo;s Halftime in America&rdquo; ran, appropriately enough, during halftime.</p><p>http://www.youtube.com/watch?feature=player_embedded&amp;v=_PE5V4Uzobc</p><p>The ad makes it clear that Chrysler is sticking with its strategy to promote the Motor City as a way to promote its vehicles.</p> Mon, 06 Feb 2012 21:42:31 +0000 Dustin Dwyer 6114 at http://michiganradio.org What do we mean when we talk about Detroit? Pete Hoekstra reacts to charges of racism in wake of Super Bowl commercial http://michiganradio.org/post/pete-hoekstra-reacts-charges-racism-wake-super-bowl-commercial <p>Republican senatorial candidate Pete Hoekstra is defending <a href="http://www.youtube.com/watch?v=kxw4uZAezaI&amp;feature=player_embedded">a controversial television commercial </a>attacking U.S. Senator Debbie Stabenow.</p><p>He made statements during a call with the media today, you can listen to Hoekstra&#39;s statement in the audio file above.</p><p>The commercial aired during the Super Bowl and featured an Asian woman speaking in broken English thanking Senator Stabenow for sending U.S. jobs to China.</p><p>That ad has been criticized by Democrats, Asian groups and some Republicans as &lsquo;insensitive&rsquo; and &lsquo;racist&rsquo;.</p><p>Hoekstra calls the ad aggressive.</p><p>&ldquo;I&rsquo;m excited,&rdquo; said Hoekstra. &ldquo;It has jump started the debate right to where Republicans, independents, fiscal conservatives, business people want this debate to go. It&rsquo;s about stopping spending in Washington.&rdquo;</p><p>Hoekstra is one of a half dozen candidates running for the Republican nomination to challenge Democratic incumbent Debbie Stabenow in November.</p><p>The <a href="http://www.washingtonpost.com/national/black-ministers-join-critics-who-say-hoekstras-broken-english-ad-is-racially-insensitive/2012/02/06/gIQAPblltQ_story.html">Associated Press</a> reports a coalition of black ministers in Detroit is calling on U.S. Senate candidate Pete Hoekstra to apologize for the Super Bowl ad:</p><blockquote><p>Rev. Charles Williams II of Detroit&#39;s King Solomon Baptist church where Malcolm X once spoke said in a Monday release that the woman&#39;s broken English in the ad is no different than &quot;having a black person speaking in slave dialect.</p><p>If Pete Hoekstra does not see any wrong in this commercial,&quot; he said, &quot;he doesn&rsquo;t deserve to be in the race.&quot;</p></blockquote><p> Mon, 06 Feb 2012 16:49:33 +0000 Steve Carmody 6105 at http://michiganradio.org Pete Hoekstra reacts to charges of racism in wake of Super Bowl commercial Pete Hoekstra, Ethnic Slur http://michiganradio.org/post/pete-hoekstra-ethnic-slur <p><font color="#000000" face="Arial" id="role_document" size="2"><font size="4"><font size="4">Last week I had occasion to mention the famous author Upton Sinclair, and his now-forgotten campaign for governor of California in 1934. Afterwards, a friend told me, &ldquo;I&rsquo;ll bet that&rsquo;s the last time you bring that up for about ten years.&ldquo;</font></font></font></p> Mon, 06 Feb 2012 15:59:32 +0000 Jack Lessenberry 6103 at http://michiganradio.org Pete Hoekstra, Ethnic Slur Shh! The Super Bowl commercials are on. http://michiganradio.org/post/shh-super-bowl-commercials-are <p>&nbsp;A group of Michigan State University professors will get together to watch the&nbsp;Super Bowl on Sunday.&nbsp;&nbsp;&nbsp;But unlike most people, they won&rsquo;t be watching the&nbsp;game,&nbsp;they&rsquo;re more interested in <a href="http://screenrant.com/super-bowl-commercials-2012-aco-149203/">the commercials.</a></p> Sat, 04 Feb 2012 21:01:01 +0000 Steve Carmody 6084 at http://michiganradio.org Shh! The Super Bowl commercials are on. Super Bowl Hoopla http://michiganradio.org/post/super-bowl-hoopla <p>Forty five years ago, the Super Bowl wasn’t even the Super Bowl.</p><p>They called it the <a href="http://www.nflteamhistory.com/nfl_afl_results.html">NFL-AFL Championship game</a>, until one of the founders renamed it after watching his grandson play with a “<a href="http://articles.chicagotribune.com/2007-01-30/news/0701300052_1_super-ball-super-bowl-avocados">High Bouncing Ball</a>” – a super ball.</p><p>Tickets were only fifteen bucks for that <a href="http://www.youtube.com/watch?v=FNRpCfDS5ks">first game</a>, and they barely sold half of those, leaving some 40,000 empty seats in the Los Angeles Coliseum.&nbsp;&nbsp;&nbsp;</p><p>A 30-second ad cost only $42,000, and they weren’t any different than the ads they showed the previous weekend.</p><p>The half-time show featured three college marching bands, including one you might have seen from the University of Michigan.</p><p>Over the next couple decades, of course, the event became a veritable national holiday.&nbsp; Tickets now sell for thousands of dollars, and ads for millions.&nbsp; The game attracts more than 100 million viewers in the U.S. alone. Fri, 11 Feb 2011 13:13:20 +0000 John U. Bacon 1251 at http://michiganradio.org Super Bowl Hoopla In case you missed it... http://michiganradio.org/post/case-you-missed-it-0 <p>Here are a few stories that either I heard, my colleagues and friends heard, or pieces that our online friends found interesting on Michigan Radio this week.</p><p><em>(We want to hear about your favorites! Please add them to the comments section below)</em> Fri, 04 Feb 2011 21:30:06 +0000 Mark Brush 1176 at http://michiganradio.org In case you missed it... General Motors gets back into Superbowl advertising http://michiganradio.org/post/general-motors-gets-back-superbowl-advertising <p>General Motors is jumping back into advertising during the Superbowl.&nbsp; GM will likely spend $15,000,000&nbsp; on ads focusing on its Chevrolet brand.</p><p>Many car companies like Ford Motor Company are using social media and Internet-based advertising more and more.&nbsp; But analyst Ed Kim of AutoPacific says Superbowl ads still generate a lot more buzz.</p><blockquote><p>"Any automaker advertising during the Superbowl is certainly going to have a whole lot of exposure to a whole lot of people all across America," says Kim.</p></blockquote><p>Kim says GM's current marketing czar, Joel Ewanick, used to work for Hyundai, so he has experience using the Superbowl to improve a car company's image and sales.&nbsp;&nbsp; At the peak of the recession, Hyundai began a highly successful campaign which allowed people to return Hyundai cars if they lost their jobs.&nbsp;&nbsp;Kim says Hyundai&nbsp;used the campaign to good effect in its Superbowl ads.</p><p>GM did not advertise during the Superbowl last year and the year before.&nbsp; The automaker does plan a social media&nbsp;campaign in conjunction with the Superbowl.&nbsp; GM will&nbsp;release its Superbowl ads early to its Facebook fans.</p><p>Kim says that will generate some extra buzz for GM.</p><p>The ads will focus on the Chevrolet brand.&nbsp;&nbsp; Chevy&nbsp;generates about 70% of GM's sales in the U.S. Mon, 31 Jan 2011 23:14:33 +0000 Tracy Samilton 1108 at http://michiganradio.org GM plans to advertise during Super Bowl, 2012 Olympics http://michiganradio.org/post/gm-plans-advertise-during-super-bowl-2012-olympics <P>General Motors is stepping up its advertising budget for major sporting events.&nbsp;&nbsp; GM says it has reached a deal with NBC to be the exclusive domestic automotive advertiser during the 2012 London Olympics.&nbsp;</P> <P>General Motors invested heavily in Olympic advertising in the past, but that spending dipped as the automaker has struggled in recent years. Tue, 11 Jan 2011 20:26:42 +0000 Steve Carmody 834 at http://michiganradio.org GM plans to advertise during Super Bowl, 2012 Olympics