Imported from Detroit http://michiganradio.org en Detroit City Council honors Chrysler ad http://michiganradio.org/post/detroit-city-council-honors-chrysler-ad <p>http://www.youtube.com/watch?v=SKL254Y_jtc&amp;feature=aso</p><p>Chrysler&rsquo;s now-famous &ldquo;Imported from Detroit&rdquo; Super Bowl ad is getting recognition from city leaders.</p><p>The Detroit City Council honored the Chrysler Group with a testimonial resolution Tuesday.</p><p>Councilman Andre Spivey, who sponsored the resolution, says the &ldquo;phenomenal&rdquo; ad was about much more than a car.</p><blockquote><p>&ldquo;I don&rsquo;t think Chrysler intended it to be what it turned out to be. But I think it inspired many people in Detroit to say hey, this is our city. We have a good city. We have our challenges, yes&hellip;but I think we can come back. And I think it gave us a little spark of energy to go on and see what else we can do.&rdquo;</p></blockquote> <pre> Chrysler Group President Olivier Francois accepted the award on the company&rsquo;s behalf. Francois says Chrysler meant the ad as a tribute to Detroit, but didn&rsquo;t think it would have so much resonance. </pre> <blockquote> <pre> &ldquo;For sure, the Super Bowl commercial has been promoting a lot beyond the car itself and beyond the company. It did I think a great job for the city.&quot; </pre> </blockquote><p>The commercial&rsquo;s &ldquo;Imported from Detroit&rdquo; catchphrase has become so popular Chrysler is putting it on t-shirts and other merchandise.</p><p>Francois says some proceeds from those sales will go to four still-to-be-named Detroit charities. Tue, 08 Mar 2011 21:48:29 +0000 Sarah Cwiek 1555 at http://michiganradio.org