whoops http://michiganradio.org en The scarlet tweet http://michiganradio.org/post/scarlet-tweet <p>This morning, Chrysler&#39;s twitter feed featured something that grabbed people&#39;s attention, and not in a good way.</p><p>The tweet featured an expletive. A bad one. From the Detroit Free Press:</p><blockquote><p>&quot;The official Twitter account of Chrysler brand <a class="itxtrst itxtrsta itxthook" href="http://www.freep.com/article/20110309/NEWS09/110309048/Chrysler-Twitter-account-drops-F-bomb?odyssey=tab%7Ctopnews%7Ctext%7CFRONTPAGE#" id="itxthook0" rel="nofollow" style="font-weight: normal; font-size: 100%; text-decoration: underline; border-bottom: 0.075em solid darkgreen; padding-bottom: 1px; color: darkgreen; background-color: transparent;"><span class="itxtrst itxtrstspan itxthookspan" id="itxthook0w0" style="background: none repeat scroll 0% 0% transparent; font-size: inherit; font-weight: inherit; color: darkgreen;">vehicles</span></a> dropped the F-bomb this morning in an off-color update from an employee at the automaker&rsquo;s social media agency.&quot;</p></blockquote><blockquote><p>&quot;The post read: &#39;I find it ironic that <a class="itxtrst itxtrsta itxthook" href="http://www.freep.com/article/20110309/NEWS09/110309048/Chrysler-Twitter-account-drops-F-bomb?odyssey=tab%7Ctopnews%7Ctext%7CFRONTPAGE#" id="itxthook1" rel="nofollow" style="font-weight: normal; font-size: 100%; text-decoration: underline; border-bottom: 0.075em solid darkgreen; padding-bottom: 1px; color: darkgreen; background-color: transparent;"><span class="itxtrst itxtrstspan itxthookspan" id="itxthook1w0" style="background: none repeat scroll 0% 0% transparent; font-size: inherit; font-weight: inherit; color: darkgreen;">Detroit</span></a> is known as the #motorcity and yet no one here knows how to (expletive) drive.&#39;&quot;</p></blockquote><blockquote><p>&quot;While the tweet has since been deleted, the original post was retweeted by several people on the popular social network, <a href="http://twitter.com/tverma29/status/45483012326031360" target="_blank">including Twitter user @tverma29</a>, making it impossible to erase from the Web.&quot;</p></blockquote><p><a href="http://news.cnet.com/8301-17852_3-20041221-71.html">CNET</a> suggested that it might have been Eminem causing the mischief, but it turns out that the offending tweeter worked for Chrysler&#39;s social media agency of record. From <a href="http://www.wxyz.com/dpp/money/auto_news/employee-fired-for-using-%27f-word%27-in-chrysler-tweet">WXYZ</a>:</p><blockquote><p>&quot;The company says that an investigation determined that an employee of their &#39;social media agency of record, New Media Strategies&#39; posted the tweet Wednesday morning. That employee, who was not identified, has been terminated.</p></blockquote><p>Which is a shame, because it really seemed like Eminem.</p><p>-Brian Short, <em>Michigan Radio News</em> Wed, 09 Mar 2011 21:40:46 +0000 Michigan Radio Newsroom 1574 at http://michiganradio.org The scarlet tweet