Juventus http://michiganradio.org en Jeep signs major deal with Italian soccer team http://michiganradio.org/post/jeep-signs-major-deal-italian-soccer-team <p>Jeep has signed a three-year, $45 million&nbsp;marketing deal with an Italian professional football club.&nbsp;</p><p>The agreement could help the brand make inroads in Europe, where SUVs are&nbsp;uncommon.</p><p>The Jeep logo will soon appear on the backs of the jerseys worn by the Italian soccer team Juventus.&nbsp; The team will also get Jeeps for club use.&nbsp;</p><p>Michigan Radio sports commentator John U. Bacon says it&rsquo;s an aggressive marketing ploy that will almost certainly boost Jeep&rsquo;s brand awareness in Europe.</p> Sun, 08 Apr 2012 21:50:37 +0000 Tracy Samilton 6954 at http://michiganradio.org Jeep signs major deal with Italian soccer team