baby boomers http://michiganradio.org en Baby boomers hold the 'key to success' for automakers http://michiganradio.org/post/baby-boomers-hold-key-success-automakers <p>When you look at much of popular media these days, it often feels as though the advertisers of America are eyeing that young audience. If you're over 55, you could certainly be forgiven for getting the idea that advertisers and agencies don't much care what you want to buy.</p><p>Well, a new study by the University of Michigan Transportation Research Institute proves that, at least when it comes to buying cars, it's those often overlooked, sometimes-invisible over 55's who are doing much of the buying.</p><p>The study found the 55-to-64 year old baby-boomers are 15 times more likely to buy a new car or truck than the 18-to-24 year olds.</p><p>John Wolkonowicz, an independent auto analyst, joined us from Boston today to talk more about why baby boomers seem to hold the key to success for automakers.</p><p><em>Listen to the full interview above.</em> Wed, 12 Jun 2013 21:12:13 +0000 Stateside Staff 13019 at http://michiganradio.org Baby boomers hold the 'key to success' for automakers Commentary: Two States of Michigan http://michiganradio.org/post/commentary-two-states-michigan <p>I heard some interesting ideas about our economic future on Mackinac&nbsp;Island last week at the Detroit Regional Chamber of Commerce&#39;s annual conference of the state&#39;s movers and shakers.&nbsp;</p> Mon, 04 Jun 2012 14:19:14 +0000 Jack Lessenberry 7732 at http://michiganradio.org Commentary: Two States of Michigan