Ford unveils new 'Lincoln Motor Company,' Super Bowl ad to follow

Mark Brush — Mon, 03 Dec 2012 17:44:22 +0000

Ford's luxury brand is being renamed Lincoln Motor Company today. Ford execs introduced the new "The Lincoln Motor Company" during an event at New York City’s Lincoln Center Plaza this morning.

Michigan Radio's Tracy Samilton reported that's the name the company had when Ford acquired it in 1922:

Ford's Lincoln brand is troubled. Sales are poor and the quality of the brand has eroded in recent years.

Ford promises it will revitalize the Lincoln Motor Company brand, just as it revitalized the Ford brand, and Lincolns will become desirable cars once again, starting with the new 2013 MKZ.

The hybrid version of the M-K-Z get 45 miles per gallon combined and Ford will sell it for the same price as the non-hybrid. Other unusual features include a retractable glass roof and a push-button gear shifter.

Three other new Lincolns are in the works.

The company says as proof that it plans to invest in the brand, the company plans to air a spot during the next Super Bowl in February. The ad will be developed "in an unprecedented way," they say.

Ford not confirming Lincoln's new name: Lincoln Motor Company

Tracy Samilton — Mon, 22 Oct 2012 20:00:58 +0000

Ford Motor Company won't confirm an Automotive News report that its Lincoln brand will be re-badged as "Lincoln Motor Company."

Auto News reported this summer that it had obtained a document sent by Ford to a number of marketing firms, in which Ford said it intended to rename the venerable brand -- with a venerable name.

Ford Motor Company acquired the Lincoln Motor Company in 1922.