behavioral modeling http://michiganradio.org en MSU study may help advertisers spend wisely http://michiganradio.org/post/msu-study-may-help-advertisers-spend-wisely <p>Michigan State University researchers may have developed a model to help advertisers figure out where to put their dollars. They say that's critical in an environment where people now view TV while using smart phones, laptops or tablets.</p><p>Chen Lin is a marketing professor at MSU who helped develop the model. She says with a little information, it can predict consumer behavior with up to 97% accuracy.&nbsp; “If you give me the demographics and the media consumption habits for your consumers, I can predict exactly where you should allocate your firm resources.”</p> Wed, 20 Feb 2013 21:31:07 +0000 Michigan Radio Newsroom 11329 at http://michiganradio.org MSU study may help advertisers spend wisely