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Diane Flaherty Cisler
1. Briefly summarize what your job at Michigan Radio entails.
My job is to identify businesses and organizations that will benefit from investing in Michigan Radio for their marketing campaign; provide them with current research to understand the advantages associated with being an underwriter on Michigan Radio; walk them through the process and assist in evaluating their involvement.
2. What is the favorite part about your job?
I love working with my existing clients and look forward to meeting prospective clients. Without exception, they are bright, interesting, well versed, accomplished, good natured, fun loving and a pleasure. Also, given all NPR listeners are inherently inquisitive; it is a bonus to learn more about the client’s organization and industry when working with them.
3. How long have you worked at Michigan Radio?
I have had the pleasure and privilege of working at Michigan Radio for over 10 years.
4. What did you do before coming to Michigan Radio?
Virtually my entire career, I have worked for non-profit organizations. I feel we all have an inherent responsibility to make this a better world and working for Michigan Radio allows me to do so. Prior to working here, I worked for another NPR station in western Michigan.
5. How did you first become involved in public radio or the broadcasting industry?
I have been an NPR lover for years and view the reporters and hosts to be family. In all honesty, NPR has to a large degree shaped who I am today. So, armed with that love for NPR and despite the fact I had never set foot in a radio station, I applied for a position at a local NPR affiliate. I got the job and have never looked back.
6. What is your favorite program on Michigan Radio? Why?
That is an impossible question to answer. Every time I turn on Michigan Radio, I am immediately engaged in the program or news report that is airing. We have our Program Manager, News Director, Reporters, Producers and Administration to thank for that. They are exceptional in every respect. Each day I wake to Morning Edition with the news of the day; move on to BBC for a more global perspective; enjoy the stellar interviews of Diane Rehm and Terri Gross; am engaged with the current topics covered on Hear and Now plus Talk of the Nation; amazed by Science Friday; wrap up the news of the day with All Things Considered, Market Place and The World; and look forward to an opportunity to hear Dick Gordon (who I am in love with) on The Story. With the weekend lineup, that same pattern repeats itself.
7. What do you like best about working in public radio?
The people I work with, my clients I work for and product I represent. It is all great.
8. Do you have any hobbies or activities you enjoy?
I love to spend time with family and friends; attend all types of cultural events; kayak; ski; travel; read; volunteer for worthy causes and am a certified foodie (who is very grateful for a high metabolism).
9. Anything else you would like people to know about you?
I am blessed with two wonderful sons and a great family. To celebrate, every year we have at least one big family reunion at a different destination. “Family, food and fun” is our mantra.