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Wed November 30, 2011
A.V. Club Ann Arbor closes after roughly 3 months in business
The Ann Arbor A.V. Club has folded. The local entertainment arm of the popular satirical newspaper “The Onion” made its debut in September and employed three full time workers.
Bobby Mitchell and his company Bopper Media handled all aspects of the Ann Arbor Onion and A.V. Club franchise - from printing to distribution and ad sales. Mitchell did not want to be recorded for an interview, but he did confirm that the November 24th issue was the last one he’d be publishing. He wouldn’t say more except to say “lawyers” were involved. He also added that there's a slight possibility The Onion corporate might want to take over the Ann Arbor A.V. Club and publish it.
Curtis Sullivan was very surprised to hear the news. Sullivan co-owns the comic store Vault of Midnight in Ann Arbor. He says, unlike other free, entertainment weeklies, copies of the Onion’s used to fly off the shelves at his store:
"We almost never have leftovers of the Onion! And I hear people talking about, 'did you read The Onion?' I don’t know, you don’t really hear that as much about other things."
Sullivan himself is a huge fan of The Onion - so much so he even signed up for a full year of advertisements with the local A.V. Club, something he never does:
"I’m not very excited about print advertising as a business owner generally. When they approached us, it was like, this is great, we’ll do it! I thought it would be a perfect match."
Instead, Sullivan's Vault of Midnight ad only got to run once before the publication folded.