According to U.S. Census data, there are 80 million American consumers approaching 30.
And it's no surprise car companies want their business.
“Today's younger generation will be a driving force in the automotive market in the years ahead,” said Mark Reuss, President of GM North America.
Chevrolet launched its new 2013 Sonic RS at the North American International Auto Show in Detroit. It comes with a 138-horsepower engine, and sportier look than the non-RS models.
Reuss said rather than advertising on television, the car company has chosen to go online to promote the new 2013 Sonic, which will be available at the end of this year.
Chevrolet also revealed two brand new concept cars with traits they say young buyers want - style and performance.
The Code 130-R is a four-seat coupe. The Tru 140s is based off the same platform as the Chevrolet Cruze and the Chevrolet Volt electric vehicle with extended mileage.
Check out the new cars in this video: