Chrysler adds to business presence in downtown Detroit

Apr 30, 2012

Chrysler will start renting office space in a downtown Detroit skyscraper later this year.

Chrysler’s CEO and other business leaders have already re-christened the building “Chrysler House.”

Chrysler will move only about 70 employees into the former Dime building in the heart of downtown Detroit. But CEO Sergio Marchionne says it reflects Chrysler’s commitment to “put down roots” in the city and the region.

Marchionne says the resurgent Chrysler sees its own fortunes tied to Detroit’s.

“The people of Detroit and this region have contributed to making our country great again with their talent, their commitment, and their sweat," Marchionne said. "Detroit is the place that we feel at home. That’s why we’re proud to say that from now on, this building is going to be known as Chrysler House.”

Marchionne also noted Chrysler’s plans to “substantially expand” its industrial presence in the city. The automaker plans to re-open one Detroit assembly plant, and up production at two others by next year.

The move is also another win for the city’s central business district, which has announced some major new tenants in the past few months.

Quicken Loans CEO Dan Gilbert has been one of the key figures pushing to revitalize downtown with his Detroit 2.0 initiative.

“Together we are creating an urban core in downtown Detroit, that will be a spark of the entire region, that will have jobs, growth, and excitement,” Gilbert said.

Marchionne says Chrysler employees will move in once the space is refurbished, likely sometime this summer.

The Detroit Free Press also reports that Chrysler has now committed $3.3 million to help build a light rail project in downtown Detroit. The M-1 rail project will jumpstart with funds from private backers. It's still awaiting approval from city, state, and federal officials.