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Tue February 15, 2011
Chrysler selling "Imported from Detroit" t-shirts
For $29.95 you can continue the buzz that started with the "Imported from Detroit" Super Bowl ad.
Chrysler is selling t-shirts with the "Imported from Detroit" logo on its Chrysler Collection website ('imported' from the USA, according to the website).
The Detroit Free Press asked a Chrysler spokesperson if the design will be on other items:
Chrysler spokeswoman Dianna Gutierrez said, “It’s too early to discuss. I don’t have any formal details to share at this time.”
The epic two-minute ad is still running on television in edited down one-minute and 30 second versions.
The Wall Street Journal reported yesterday that General Motors mounted a "counterattack" once the ad was spotted during the Super Bowl. Sharon Terlep of the WSJ spoke with GM marketing chief Joel Ewanick:
Right after seeing the Chrysler commercial – during the third quarter of Sunday’s game – Ewanick fired off an email to his marking folks and told them to make what’s called a “keyword bid” on Google.
That means GM paid Google to make sure that anyone who typed up the phrase “Imported from Detroit” into the site would turn up a paid search ad from Chevrolet as the first link.
GM also paid Google for the keywords "Darth Vader" trying to siphon off some of the buzz generated by the popular Super Bowl ads.
Perhaps the t-shirt wars will be next.