Michigan Legislature
7:40 am
Mon November 15, 2010

Debate continues over 'Pure Michigan' funding

State tourism officials are hoping to get the Pure Michigan tourism campaign back on the air-waves.

The campaign was stopped earlier this year when the state ran out of money to pay for the ads.

As Rick Pluta reports, Governor Granholm has asked the legislature to tap into a projected budget windfall as a short-term solution to pay for the ads.

Governor Granholm has said the 'Pure Michigan' campaign generates $2.23 in tourism-related activity for every dollar spent on the ads.

A poll of likely Michigan voters released earlier this month showed strong support for the Pure Michigan ad campaign.