The 1964 World's Fair opened its door to an eager public 50 years ago this day at the Flushing Meadows Corona Park, in New York City.
And it is no exaggeration to say that cars ruled that World's Fair. Detroit's Big Three worked very hard to grab the world's attention.
We talk about what those messages were and how the Detroit Three weren't just selling cars, they were pushing a lifestyle and a political system.
Joseph Tirella, author of Tomorrow-Land: The 1964-65 World's Fair and the Transformation of America, joined us today.
Listen to the full interview above.