Sports, noise, idea and form. Those are the core components of a new festival that could be created in Detroit.
After Detroit lost its bid for the X-Games, the guys who led Detroit's X-Games campaign decided to come up with a new idea for the city.
Kevin Krease and Garret Koehler of Action Sports Detroit are integrating food, art, music and sports into their project. The festival, called Assemble, would be one week long.
One of their biggest goals is to make Detroit home to the premier BMX and skate competition in the United States.
To hear the full interview, click the link above.