Fourteen private colleges getting ready for fall campaign

Fourteen Michigan colleges and universities are getting ready for a fall campaign to encourage college students to stay in Michigan after graduation. This campaign, which includes private schools like Calvin College and Marygrove College, stems from research that showed students’ negative perceptions of Michigan. 

Bob Bartlett is President of the Michigan Colleges Foundation.  Bartlett says it will take some effort to change the perceptions of students.

It’s going to involve campus communication, social media, and events in these cities themselves - what they call place based strategies. 

Bartlett says the key to keeping students in Michigan is to get them talking to their peers about what Michigan has to offer.