General Motors is adding a third shift to its Wentzville, Missouri plant to meet expected demand for the midsize trucks that are built there.
GM is introducing new versions of its midsize trucks, the Chevrolet Colorado and the GMC Canyon.
The new shift is expected to start work in early 2015.
The automaker says dealers have ordered 30,000 Colorados already, "which is very high for early orders."
GM executives believe it may also be possible to lure some Ford customers with the new trucks, as Ford has discontinued production in the U.S. of the Ranger, a small pickup.