GM brings back electric, extended-range Cadillac program

Aug 18, 2011

General Motors has confirmed that it will develop a Cadillac version of its flagship Chevy Volt.

Like the Volt, the Cadillac ELR will run on electricity made by a T-shaped lithium-ion battery, or a gasoline generator.

The car has had an on-again, off-again history. 

As a concept, the then-named Cadillac Converj made a big splash at the 2009 North American International Auto Show.

GM CEO Dan Akerson says he doesn’t know why the program was suspended.  The car came up at a meeting shortly after he took charge of GM.

"At the end of the day, everybody said, 'well, we liked it.'   I certainly liked it.   It’s a differentiator in a brand that we’re going to try to take globally.  So we though this might be the fuse to start the new Cadillac saga on a global basis not a north American basis."

GM plans to have Chevrolet and Cadillac be its global brands.  Other brands like Buick, GMC, and Opel will be regional brands.