The creators of the Grand Rapids LipDub video are using the buzz they've created to launch what they call an "international brand awareness firm."
Rob Bliss, Jeffrey Barrett, and Scott Erickson say their new firm, Status Creative, will build upon the success they had with the Grand Rapids LipDub video (which has had more than 3 million views since its release on YouTube).
From their press release:
“We’re not going to shy away from the spotlight that the Grand Rapids LipDub is shining on us,” said Erickson, referring to the worldwide media coverage and over 3 million YouTube views the video has generated in just two weeks. “But we want people to know that our experience and capabilities go far beyond that single project. We envision taking the same creative energy and applying it to everything from political campaigns to consumer product launches.”
They say they'll limit their work to 10 campaigns in 2011.