Michigan retailers are optimistic they will have a very good holiday shopping season this year.
Nationally, sales are expected to be up by four percent over last year.
Tom Scott with the Michigan Retailers Association says this is a critical five-week stretch for many store owners.
“It’s probably 20 to 25% of a retailers’ business of the year…depending on what kind of retailer they are,” says Scott, “If they’re a toy store….it could be 50% or more.”
A Michigan State University marketing expert expects shoppers will scoop up technology items and gift cards this weekend.
Researchers at the University of Michigan say overall consumer confidence is rising, which bodes well for a good holiday season for a broad range of retailers.