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Howes: Why did the Daimler-Benz, Chrysler marriage fall apart?

May 10, 2018

 

Twenty years ago this week, Germany's Daimler-Benz AG acquired Chrysler.

 

The Germans described it as "a merger of equals." 

Daniel HowesDetroit News business columnist, joined Stateside to look back at that unhappy corporate marriage.

 

Listen above to hear why Howes calls the merger "miserable," what came of it in the long run, and why the current partnership between Chrysler and Fiat is "the sweetest revenge."

 

(Subscribe to the Stateside podcast on iTunesGoogle Play, or with this RSS link