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Tue December 20, 2011
Increased competition for small cars forces Honda to revamp new Civic
Car companies revamp their models just about every year now. Honda recently announced that they'll revamp their Civic model mid-year. From the Associated Press:
Honda is revamping its Civic ahead of schedule because of intense competition for small-car buyers in the U.S.
The company is telling dealers it will have a revamped model by the end of next year, even though the 2012 Civic just hit showrooms over the summer.
The move is unprecedented for any carmaker because new models aren't usually revamped for at least three years.
Honda executives confirmed the Civic is being redone early. They say they're trying to stay ahead of the competition. There are more compact models available to consumers now.
But Honda might also be reacting to poor reviews of their latest Civic model.
The Detroit News reports that criticism new Civic "has shown a chink in the automaker's product line...":
A new Civic was introduced this summer and has been criticized for conservative styling, cheap materials in the interior and unimpressive driving characteristics. The car scored too low in Consumer Reports testing to be recommended.