Michigan Senate looking to retool state film incentives

Oct 25, 2011

Michigan’s film industry will take center stage before a state Senate panel tomorrow.

The Economic Development Committee is expected to discuss a proposed new funding structure for rewarding film companies that want to shoot in Michigan.

Senate Majority Leader Randy Richardville said a generous film tax-incentive program under Governor Jennifer Granholm’s administration was not sustainable, but he said it helped initially attract the movie industry.

“We got a lot of attention by bringing Hollywood here, so to speak, now we’re going to spend a lot less on famous actors and big names and more on providing credit if you’re shooting here in Michigan, [and] if you have a Michigan studio,” said Richardville.

Richardville said film companies want to work in Michigan, but he said many feel the state forced them out when it scaled back its once-generous incentive program.

“You talk to producers, you talk to directors, you talk to movie makers that have been all around the country – they really like Michigan, they’re excited to come back to Michigan. And even the film that we lost recently, I heard a lot from the companies involved that they were very disappointed because those up close wanted to stay in Michigan and film Iron Man 3,” said Richardville.

Governor Snyder approved a less aggressive, $25 million grant program for film projects, but the state Film Office stopped taking applications earlier this month, saying there were no rules for projects to qualify.

The Richardville legislation would put those rules in place.