Health
12:14 pm
Wed July 24, 2013

Michigan spending little on advertising Affordable Care Act

Only five states will spend less per capita than Michigan to spread the word about the federal health care law, the Associated Press reported.

From the AP:

“Michigan's $5.7 million in outreach spending amounts to 58 cents per resident. That's far less than states that are embracing the Affordable Care Act.”

Across the country, states and the U.S. government are pumping out advertising campaigns to get people familiar with changes under the Affordable Care Act. Billions of dollars from state and federal coffers alike are expected to be spent on getting the word out on new requirements, as well as the health insurance exchanges opening on October 1.

But according to the AP, Michigan has declined money the majority of federal funding for the promos:

“Advocates are disappointed Republican lawmakers rejected $19 million from the U.S. government for outreach and advertising. The Obama administration is sending Michigan's smaller allotment directly to community health centers and nonprofits.”

Meanwhile, on a national level, the ACA’s ad campaigns you might see this fall could be star-studded. NPR’s Julie Rovner reported this morning that celebrities met with White House officials yesterday to talk promos:

The goal of the meeting, which featured a drop-by from President Obama himself, was to share ways to get Hollywood's help in reaching out to a younger demographic to sign up for health insurance starting this fall.

Among those reportedly in attendance: Oscar winner Jennifer Hudson, Emmy nominee Amy Poehler, actors Michael Cera and Kal Penn, and reps for Oprah Winfrey, Alicia Keys, and Bon Jovi.

This comes less than a month after the NFL rejected the Obama administration's plan to recruit pro football stars in the effort. That came after the GOP's top two senators sent what could be deemed a threatening letter to NFL officials.

- Melanie Kruvelis, Michigan Radio Newsroom