Michigan to Wisconsin: Hands off our mitten image

Dec 7, 2011

In a fight over mittens, the gloves have come off.

Michigan and Wisconsin are tussling over which state can rightly lay claim to using mittens in their public-relations and tourism campaigns.

Michiganders, who have long nicknamed the state’s lower peninsula “The Mitten,” for its similar shape to a hand, have taken good-natured umbrage to a new campaign launched by Wisconsin’s Department of Tourism, which uses a knit-brown mitten to represent the shape of the state.

Wisconsin began using the new image in tourism campaigns on Dec. 1, and tells the Detroit Free Press it follows up on an earlier seasonal campaign that used an image of a leaf shaped like the state in the fall. A Wisconsin Department of Tourism spokesperson tells the newspaper that people in Wisconsin consider their state mitten-shaped as well.

Dave Lorenz, who manages public relations for the state of Michigan, tells the Free Press that, “We understand their mitten envy. But there is only one mitten state, only one Great Lakes state.”