New book gives behind-the-scenes look at big automakers
While Detroit embarks on the beginning days of its bankruptcy, the city’s Big Three automakers are reemerging from their own financial crises. It was four years ago that GM and Chrysler filed for Chapter 11 bankruptcy.
And as this month marks the 150th year after Henry Ford’s birth, we take a look at what it takes to run a big auto company, and the future of Michigan’s automakers.
Bob Lutz has held top positions at GM, Ford, Chrysler, and BMW. His most recent position was that of Vice Chairman of GM from 2001 to 2010.
His newest book gives us a behind-the-scenes look at the bosses Bob Lutz has worked for, some of the most legendary names in auto history. It's called Icons and Idiots, out from Portfolio/Penguin.
Bob Lutz joined us today to talk about his book.
Listen to the full interview above.