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Nowadays, political signs really only matter to the candidates

Oct 3, 2016

People complain about political ads, robo-calls interrupting dinner, and mailboxes full of campaign literature.

But there’s another sign of election season: political yard signs. Candidates love them. Political consultants say they’re a waste of time and money.

Writer and blogger Chad Selweski of Politically Speaking had a piece in Dome magazine about the efficacy of yard signs and joined Stateside to talk about it.  

Several studies by political scientists show political signs have a negligible effect on election results, Selweski explained, but candidates feel otherwise.

And that's the point: While consultants are concerned with logistics and the bottom line, for some candidates, it's as simple as wanting to see their names everywhere. 

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