NYT CEO: Paid online subscriptions can work for newspapers of all sizes

May 11, 2011

The CEO of the New York Times Company says the Times’ decision to charge for some online content is going much better than expected. And Janet Robinson says she thinks similar models can work for smaller newspapers, like the Detroit dailies:

"Newspapers of all sizes really have the opportunity to have some kind of paid model. And the earlier they start to explore and test and experiment, I think they’ll be pleasantly surprised in regard to what the results may be."

The New York Times uses what’s called a “metered model.” That means people can read 20 articles for free each month before they’re required to pay for unlimited access. Home delivery subscribers also have unlimited access.

Robinson says from mid-March to mid-April more than 100,000 people signed up for paid online access.

Robinson spoke to the Detroit Economic Club in Birmingham today.