'Pure MI' campaign to be used to market state as business destination
The state’s new economic development chief says the “Pure Michigan” tourism campaign should also be used as a tool to grow and attract businesses. Rick Pluta, Michigan Public Radio Network's Lansing Bureau Chief sent us this report from the Capitol:
Finney says the “Pure Michigan” campaign is already a success story in selling the state as a tourist destination:
So we want to find ways to use that as a brand that will represent both tourism and business in our state. We think it’s a great brand and we intend on exploring that further as we go about our business of effectively marketing Michigan as a desired place to grow a business.
Finney says that can be done using free media and without increasing the Pure Michigan ad budget. He also says there will be a shift in the focus of the state’s economic development efforts toward helping entrepreneurs who are already in Michigan grow their businesses and hire more workers.