'Pure Michigan' campaign kicks off $13M effort

Mar 18, 2013

LANSING, Mich. (AP) - The state's "Pure Michigan" tourism campaign is kicking off a $13 million national cable television advertising effort.

The new campaign begins airing Monday and runs through the end of June. It includes five partners that pitched in a total of $3 million: Ann Arbor, Grand Rapids, Mackinac Island, Traverse City and The Henry Ford historical attraction in Dearborn.

The state says Ann Arbor contributed $1 million and the other four partners contributed $500,000 each.

The state says it's the largest budget dedicated to promoting tourism in Michigan nationally. TV commercials will air nationally more than 5,000 times.

There's also Pure Michigan summer video series. That features six warm weather activities and attractions in Michigan, including biking, golfing, fishing, wineries, lighthouses and sand dunes.