In the 1970’s, the Japanese concept of “Kanban” turned the U.S. auto industry on its ear – “just in time” inventory and manufacturing.
Now, that just-in-time concept is being applied to keep people on track after rehabilitation.
Just-in-time adaptive interventions (JITAI) can bring health support to you right through a smartphone.
Susan Murphy is a research professor at the University of Michigan Institute for Social Research. She joined Stateside to discuss JITAI.
“The idea is that you can extend support to a person into their real life – so at 2 a.m. in a stairwell, for example,” Murphy said. “You’re not going to be able to find your therapist at 2 a.m. in a stairwell, that’s just not going to happen. So how can you provide some kind of support in the context of your life, at the time you need it?”
That’s where JITAI comes in. Listen to the conversation above to hear how it works.