The scarlet tweet

Mar 9, 2011

This morning, Chrysler's twitter feed featured something that grabbed people's attention, and not in a good way.

The tweet featured an expletive. A bad one. From the Detroit Free Press:

"The official Twitter account of Chrysler brand vehicles dropped the F-bomb this morning in an off-color update from an employee at the automaker’s social media agency."

"The post read: 'I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to (expletive) drive.'"

"While the tweet has since been deleted, the original post was retweeted by several people on the popular social network, including Twitter user @tverma29, making it impossible to erase from the Web."

CNET suggested that it might have been Eminem causing the mischief, but it turns out that the offending tweeter worked for Chrysler's social media agency of record. From WXYZ:

"The company says that an investigation determined that an employee of their 'social media agency of record, New Media Strategies' posted the tweet Wednesday morning. That employee, who was not identified, has been terminated.

Which is a shame, because it really seemed like Eminem.

-Brian Short, Michigan Radio News