Governor Rick Snyder is expected to sign a bill today that would extend the life of the state's 'Pure Michigan' advertising campaign.
The measure allows for an addition $10 million to fund the popular ads. The Associated Press reports:
That's double the previous amount and raises overall Pure Michigan funding for this budget year to $25 million, as Snyder requested.
It will be the third bill signed by the new Republican governor, who took office in January. He signed two agricultural bills Tuesday.
Pure Michigan campaigns promote the state's beaches, golf courses and other destinations to potential tourists. The extra $10 million will pay for regional campaigns targeting cities such as Chicago, Columbus, Cleveland and Indianapolis.
The Governor is scheduled to sign the bill this afternoon at the Henry Ford museum in Dearborn.