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Wed April 20, 2011
Two auto shows, a world apart
Automakers are hoping to dazzle customers at opposite ends of the world this week as the New York and Shanghai auto shows are run simultaneously.
Joel Ewanick is General Motors’ Vice President for U.S. Marketing.
He says all automakers are taking a global approach to sales as markets like China continue to grow.
Ewanick says Chevy is unveiling a different version of its new Malibu in Shanghai, where it might be seen as more of a luxury vehicle.
"They like a bigger rear seat, because a lot of times people get drivers, and they don’t actually drive the cars themselves," Ewanick says. "They sit in the back and work because of the traffic."
Ewanick says GM took a "divide-and-conquer" approach to staffing the auto shows by sending its top brass to both places.