Education
4:08 pm
Tue May 3, 2011

U of M conference shines spotlight on the "creative process"

The “creative process” will take center stage at a conference this week at the University of Michigan.

Theresa Reid heads up ArtsEngine at the University of Michigan, and she believes “art making” should have a higher profile at research universities:

"Some 1500 CEOs identified by IBM listed creativity as the #1 trait needed among its business leaders, so we’re looking to help enhance creativity among the undergraduates that attend U of M and across the country."

To that end, Reid says the conference will focus on how and why research universities should integrate arts making. Panels will run the gamut from  funding to scientific research of the creative process on the human brain.

Researchers from U of M, Michigan State University and Wayne State University will be in attendance, as well as scholars from more than 35 other universities around the country.

"The Role of Art-Making and the Arts in a Research University" will be held May 4 - 6 on U of M's main campus.