U of M, MSU and Wayne State to work with Procter & Gamble

Consumer products giant Procter & Gamble is teaming up with Michigan’s three leading research universities.

The University of Michigan, Michigan State and Wayne State Universities will work with P&G to develop new products.

Daryl Weinert is the executive director of U of M’s Business Engagement Center. He says the collaboration will allow university researchers to move ‘at the speed of industry’.

It sends a message to the world when a company like P& G chooses a state like Michigan to do a collaboration like this.

Weinert says the state of Michigan will benefit because of the ripple effects of business investment. The program will eventually expand to other Michigan universities. Procter & Gamble has a similar research corridor in Ohio.