Today marks the first day of media preview action at the North American International Auto Show. Already, some big winners have been named. Ford won Truck of the Year award for its F-150, while the Volkswagen Golf was crowned the North American Car of the Year.
But what do these awards really mean? Are they just for show and bragging rights, or do they actually improve sales and the bottom line?
Listen to Michigan Radio's auto reporter Tracy Samilton address these questions and more from the Cobo Center in Detroit.