Wayne State to launch new 'Artrepreneurship' program this fall

Feb 2, 2011

Wayne State University is developing a new, free program to help artists market their ideas better. It's called the Artrepreneurship program. That's right: a hybrid of art + entrepreneurship.

Wayne State University got a $25,000 grant from the Coleman foundation to start up the new program, which will mostly consist of a lecture series and the occasional workshop.

Richard Fosbrink is heading up the lecture series part of the program. He says artists who attend will learn a number of things, like "writing a business plan, and coming up with a strong foundation of a mission statement and a vision statement, sort of those general things you have to do in business."

Fosbrink says they’re still in the planning stages, so it’s unclear how many artists will participate in the program, which starts this fall. He says the program is free and open to artists in the area, not just WSU students.

Model D Media has more on the Artrepreneurship program:

"The program, which originated out of the university's Arts IMPACT incubator in TechTown, is set to begin recruiting students and building an advisory board now. Classes should begin in the fall with forums that mix business people with local artists.

"These people who are ready to make that commitment have a lot of energy and passion," says Anthony Lake, head of Wayne State's Master of Fine Arts Theater Management program. "I always tell them you don't need to be an accountant but you need to understand what the accountant is saying."