University of Michigan researchers are trying to figure out what exactly it takes to get people to care about climate change. Their study is published in Nature Climate Change.
What they found seems to refute the popular line of thinking that culture is the biggest factor in whether we care and are willing to do something about climate change.
Joe Arvai is the Max McGraw Professor of Sustainable Enterprise at the School of Natural Resources and he directs the Erb Institute for Global Sustainable Enterprise. Arvai tells us that while culture plays a role, it doesn't appear to be the biggest factor.
