If you've logged onto Facebook, or checked your Instagram account, or maybe just following Twitter over the past 48 hours, you've no doubt seen the photos -- pictures of smart-phone screens showing the negative-digit temperatures, or the photo of a friend with a measuring stick in the snow to prove, yes, indeed, we got 17 inches.
Or, maybe you've read what all appear to be the same "status updates"telling you pretty much what you already know: It's cold out there!!
Just what is behind this need to share - over social media - what we're all experiencing? Cliff Lampe is an Assistant Professor at the School of Information at the University of Michigan.
*Listen to the audio above.